Where Data Meets Design
Welcome to where data meets design. Here, I will showcase my carefully crafted portfolio of projects and work to create blog posts that break down various techniques in Tableau and other data tools. I aim to transform complex data into clear, actionable visuals that reveal hidden insights and drive real results.
Dive in and discover how innovative data practices can turn raw numbers into compelling stories.
About Me
My name is Kat Rocha
I'm a Tableau Developer and BI Visual Analyst who turns complex data into interactive, human-friendly stories that drive decisions and make insights more accessible. Blending technical precision with creativity, I am to craft dashboards that aren’t just functional but intuitive, visually compelling, and (dare I say) fun.
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Portfolio
Click to view Tableau Public
Some dashboards tell a story. Some provide clarity. Some just look really cool. I aim for all three. Here’s a collection of my best work in Tableau and BI reporting, where I turn complex datasets into dynamic, intuitive dashboards.
Got a project in mind? Let’s talk!
Resume & Experience
I’ve worked with various federal government agencies, across a multitude of projects, streamlining processes, automating ETL workflows, and building dashboards that drive actionable insights. Check out my career journey and key achievements below.
Professional Experience
Senior Tableau Business Intelligence Developer
Healthrise
2025 - Present
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Build interactive, high-performance Tableau dashboards using advanced techniques like parameters, sets, and LODs, with a focus on scalability and user experience.
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Validate, transform, and analyze data; collaborate with data engineers to optimize datasets and support ETL processes.
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Lead projects from requirement gathering to documentation, ensuring alignment with business goals and clear communication across teams.
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Drive BI innovation, support dashboard adoption, and mentor analysts to uphold best practices and foster continuous learning.
Data Analyst
The Clearing
2020 - 2025
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Developed and automated 10+ interactive Tableau dashboards with real-time data, reducing costs and improving performance monitoring.
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Designed SQL/Tableau data models for revenue forecasting and pipeline analysis, increasing prediction accuracy by 35% and reducing analysis time from 1.5 weeks to 1 day.
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Automated data cleaning and transformation via Tableau Prep and TabCmd, enhancing reporting efficiency and reducing manual data entry.
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Led quarterly progress reviews and strategic planning sessions with executive leadership, providing insights that drove $10M in resource allocation and boosted financial target attainment by 15%.
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Enhanced staffing and program allocation frameworks by integrating personnel and financial data, optimizing resource utilization by 47%.
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Established & scaled an enterprise data strategy and governance framework that standardized workforce analytics and improved data integrity.
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Drove 60% Tableau adoption through targeted user training and data literacy programs, improving team efficiency and reporting capabilities.
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Optimized enterprise data integration by structuring source files for Enterprise Data Lake implementation, improving data accessibility, scalability, and system interoperability.
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Integrated program spend and cost data into real-time dashboards using Google Sheets and Python, boosting reporting accuracy and empowering data-driven budgeting that secured an additional $2M in client funding.
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Built a scalable reporting architecture integrating Salesforce, Unanet, and CostPoint, enabling real-time analytics for $5M+ in pipeline opportunities.
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Customized Tableau dashboards to visualize AI training engagement trends, increasing user participation fourfold & securing $2M of additional funding.
VP of People Operations
Students of
Georgetown Inc.
(The Corp)
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Developed a data-driven hiring strategy by analyzing candidate pipelines,
employee retention, and workforce trends, optimizing hiring decisions and onboarding processes. -
Designed workforce analytics dashboards to track hiring efficiency,
employee engagement, and training effectiveness, leading to data-informed
policy improvements and recruitment strategies.
2019 - 2020
Education
Bachelor of Science (BS), Biology & Science, Technology, and International Affairs
Georgetown University – Washington, D.C.
Certificate, Data Analytics
Georgetown University School of Continuing Studies – Washington, D.C.
Blog Posts
This is a space for insights, tips, and deep dives into data visualization, analytics, and the art of making data human-friendly.
Reach out with any special requests!
